FURIKAKE FASHION IN JAPAN

In Japan, furikake are incredibly popular ! They've become a staple in Japanese grocery and supermarket aisles, with entire shelves offering a variety of flavors to tempt consumers.

Sold in individual portions or in resealable bags, they are packaged in attractive packaging, generally colorful and decorated with manga or other children's heroes.

In addition to the basic duo (seaweed and sesame), other ingredients are added such as sugar and salt. And also different flavors to create fragrant recipes: salmon, salted plum, katsuobushi (dried bonito), tenkasu (fried tempura flakes), dried shrimp, black sesame…

Little by little, manufacturers also began to add a whole host of additives, just to make them even more addictive... But also much less healthy, erasing the nutritional benefits of this originally healthy product. So much so, that today, some school cafeterias in Japan have even banned them!

That's why at FURIFURI, we decided to create a vegan version, without additives or preservatives, made from roasted sesame and seaweed from Brittany. So don't hesitate any longer, let's get furikakizing!

Written by Leslie Gogois